I run a Facebook page for our library and usually use Facebook's Pages app to schedule and manage posts. This app works well for the things I'm posting. I typically schedule most of my posts for the week ahead of time and then let Pages post for me as the week progresses. I can add photos, locations, and choose the exact time that I want future posts to be made.
I explored HootSuite for this Thing as well. I connected my library's Facebook page with HootSuite and it works very similarly to Pages, with the addition of translation and shrinking links. The translation option is awesome, but I don't have any reason to translate most of my posts. Shrinking links is also a great idea, although Pages basically does the same thing automatically with a thumbnail that you can click on instead of the link. You can also direct message contacts, although when I post I'm normally posting for my entire following audience.
Because I'm already comfortable and don't need another social media management system I'll stick with Facebook Pages for now.
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